Email content and design trends for 2024

Email content and design trends for 2024

This guide provides insights from industry experts along with practical recommendations designed to empower you to develop effective and engaging email campaigns for 2024 and beyond.

This guide will help you

  • Explore why email accessibility is a major trend and learn strategies to optimize your emails for better reach and inclusivity.

  • Discover how Generative AI is revolutionizing email creation, and find innovative ways to leverage this technology.

  • Learn how localized content can unlock new opportunities and enhance global engagement.

  • Delve into the latest statistics on email personalization, understand its benefits, and navigate the ethical considerations involved.

  • Gain insights on boosting engagement through email gamification, with practical examples and expert advice for effective implementation.

  • Find out why Brand Indicators for Message Identification (BIMI) is becoming essential for creating a secure and trustworthy email environment.

  • Analyze the resurgence of Gmail annotations, including statistical insights and tips to maximize their impact.

  • Get expert tips and recommendations on optimizing your emails for dark mode, ensuring a visually appealing experience for all users.

  • Learn about the profound impact of storytelling on email engagement, with practical advice and real-life examples.

Experts participated

Jordie van Rijn
Jordie van Rijn,

independent email marketing and eCRM consultant, speaker

Generative AI will bring amazing things and efficiency.

Ann Handley
Ann Handley,

digital marketing & content expert

When I talk about the importance of writing, I’m not talking about elegant prose and artful imagery. I’m talking about your honest voice. Your personality. Your point of view.

Jeanne Jennings
Jeanne Jennings,

programming chair of the Email Innovations Summit, consultant, trainer, speaker, and published author

Email marketers must be proactive about addressing security and privacy issues concerning email addresses and other data they have on their prospects and clients before legislation forces them to.

Dmytro Kudrenko
Dmytro Kudrenko,

Founder and CEO of Stripo

I think modules are a new philosophy that changes the email design experience.This approach allows doing bulk updates of one module in many emails automatically, generating emails based on data feeds, and keeping the design consistent with the company brand strategy.

Kath Pay
Kath Pay,

international bestselling author, CEO of Holistic Email Marketing

With Gmail and Yahoo's recent announcement, DMARC has become a must-have rather than a nice-to-have authentication.

Jordie van Rijn
Jordie van Rijn,

independent email marketing and eCRM consultant, speaker

Generative AI will bring amazing things and efficiency.

Ann Handley
Ann Handley,

digital marketing & content expert

When I talk about the importance of writing, I’m not talking about elegant prose and artful imagery. I’m talking about your honest voice. Your personality. Your point of view.

Jeanne Jennings
Jeanne Jennings,

programming chair of the Email Innovations Summit, consultant, trainer, speaker, and published author

Email marketers must be proactive about addressing security and privacy issues concerning email addresses and other data they have on their prospects and clients before legislation forces them to.

Dmytro Kudrenko
Dmytro Kudrenko,

Founder and CEO of Stripo

I think modules are a new philosophy that changes the email design experience.This approach allows doing bulk updates of one module in many emails automatically, generating emails based on data feeds, and keeping the design consistent with the company brand strategy.

Kath Pay
Kath Pay,

international bestselling author, CEO of Holistic Email Marketing

With Gmail and Yahoo's recent announcement, DMARC has become a must-have rather than a nice-to-have authentication.

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