Mastering the email marketing funnel: From first click to lasting loyalty
What’s inside
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A clear breakdown of every funnel stage — from awareness to reengagement — and the email content that drives conversions.
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Strategies to bring prospects into your funnel and keep them engaged with targeted, high-value content.
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Real-world examples of funnels from SaaS, eCommerce, and EdTech brands to inspire your campaigns.
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Step-by-step guidance on planning email sequences, setting triggers, and tracking results with analytics.
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Common funnel mistakes that silently sabotage conversions and how to fix them.
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Expert insights into A/B testing, AI tools, and personalization techniques to maximize impact.
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Practical tips for multichannel reactivation campaigns that turn silent prospects into active customers.
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Tools and methods to speed up email production and scale your funnels without losing quality.
Experts participated
CEO at Email Optimization Shop, General Manager at Only Influencers
Every marketing funnel begins and ends with analytics. Before designing, it is a good idea to analyze current data to determine areas for improvement.
Email Marketing Expert
To create relevant emails and select the best-fit content, you need to understand the audience and the funnel stage they are in.
Email Marketing Specialist at Stripo
To create relevant emails and select the best-fit content, you need to understand the audience and the funnel stage they are in.
Email Conversion Strategist and Founder of Emails Done Right
Email funnels help you build relationships with your subscribers. Create flows that guide them through the entire customer journey, from welcome to post-purchase and beyond.
CRO and Web Analytics Expert
You can try to collect a user’s email when they first visit your site, rather than waiting until they register at checkout. To do this, you can offer them a discount or some helpful content in exchange for their email, 20–30 seconds after they open the site.
