Email marketing and design trends 2025
What’s inside
-
Design hacks that reduce email production time from an average of 2.5 hours to just 30 minutes.
-
Proven strategies to boost conversion by 30%.
-
Tactics to increase survey response rates by an incredible 520%.
-
Hidden benefits and challenges that marketers face when adopting artificial intelligence (AI) automation, with ways to overcome them.
-
The hidden risks that can damage your brand’s reputation and harm customer trust—plus proactive steps to stay protected.
-
The surprising reasons behind lawsuits against brands—with average settlements hitting $25,000.
-
Critical mistakes in personalization that could scare your customers off.
-
Expert-backed tips to implement these strategies seamlessly.
Experts participated
CEO of Stripo
To truly connect with your audience, focus on being useful instead of overwhelming them with irrelevant emails. Tailoring your content to customers’ needs creates value, builds trust, and boosts engagement.
CRM & lifecycle marketing Lead at DoorLoop
In 2025, I expect to see a stronger focus on hard metrics. The success of email marketing will be increasingly measured by metrics like conversions, sales, demo schedules, and opportunities.
Author of Email Marketing Rules
Customer data platforms will be the key trend for email marketers in 2025. Marketers are beyond excited to leverage machine learning and generative AI to create more personalized customer experiences not only in their email marketing, but across channels.
CEO of Holistic Email Marketing
Personalization today means delivering the right content at the right time based on individual preferences and behaviors. This requires a deep understanding of data and advanced technology.
email accessibility advocate
Email interactivity is an action taken in an email that triggers an event without leaving that email.
Email & CRM consultant, MarTech selection advisor
Generative images and editing tools have improved dramatically, making it easier than ever to create engaging visuals. There’s no excuse for using boring images in your emails, and the time saved in getting the perfect image is invaluable.
Principal email advisor at Email Industries
Taking proactive steps to protect your brand from spoofing or impersonation is now required. Mailbox providers are dealing with more spam than ever before. Authentication of brands of all sizes helps keep your mail from being abused by others and protects your consumers and employees from abuse.
