Abandoned cart email checklist

Abandoned cart email checklist

This checklist sheds light on the ins and outs of abandoned cart emails that every online seller business use. Combined with Mailerlite insights and guest expert’s wisdom, this checklist will give a crucial level up for your email marketing, boosting the performance of your abandoned cart emails.

Ways to maintain brand consistency across teams, departments, and markets

  • Learn tips for setting up mechanisms for effective capturing customer data

  • Understand various stages of abandoned cart customer journey and how to handle them

  • Segment your audience right to see the most promising customer segments

  • Choose the right content for your abandoned cart email that will encourage recipients to finish their shopping process

  • Discover the power of dynamic content and how to use it to your advantage

  • Build a perfect abandoned cart email structure, as well as design process to speed up the email production

  • Make the right call on the number of abandoned cart emails you should send and the appropriate time for them

  • Establish a flawless process of creating abandoned cart emails using our straightforward checklist

Expert insights

Silvia Vidali
Silvia Vidali,

Marketing specialist at Indeed Flex

All our communications are quite personalized; each client is sent exactly the content that may interest them. For this purpose, we have developed special markers by which we determine what type (portrait) a particular client falls under.

Kuntysh Kateryna
Kuntysh Kateryna,

Retention-manager at Dnipro-M

For all eCommerce, collecting data on users’ behavior and interactions with products is very important. It helps the company define its communication strategy, understand exactly what the client needs, and provide it to them to satisfy all their needs.

Georgia Harrison
Georgia Harrison,

Email marketing specialist at MailerLite

Two to three emails is the perfect number of messages for an abandoned cart sequence. The best time to send the first email is around 20–60 minutes after someone has abandoned their cart. You can then send one or two reminder emails in the days after.

Hillel Berg
Hillel Berg,

Email marketing manager at Culinary Depot

You should be sending a healthy mix of interesting content, and when you have an opportunity to send a good sale email, the timing and audience must be right to make it work.

Silvia Vidali
Silvia Vidali,

Marketing specialist at Indeed Flex

All our communications are quite personalized; each client is sent exactly the content that may interest them. For this purpose, we have developed special markers by which we determine what type (portrait) a particular client falls under.

Kuntysh Kateryna
Kuntysh Kateryna,

Retention-manager at Dnipro-M

For all eCommerce, collecting data on users’ behavior and interactions with products is very important. It helps the company define its communication strategy, understand exactly what the client needs, and provide it to them to satisfy all their needs.

Georgia Harrison
Georgia Harrison,

Email marketing specialist at MailerLite

Two to three emails is the perfect number of messages for an abandoned cart sequence. The best time to send the first email is around 20–60 minutes after someone has abandoned their cart. You can then send one or two reminder emails in the days after.

Hillel Berg
Hillel Berg,

Email marketing manager at Culinary Depot

You should be sending a healthy mix of interesting content, and when you have an opportunity to send a good sale email, the timing and audience must be right to make it work.

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