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The triggered emails increase open rate up to 69%. While only welcome emails win 33% customers more and drive higher engagement with your brand. Online reminder emails help us increase the attendance rate from standard 25% up to 60%. 
Triggered email marketing campaigns generate at least half of the companies’ revenue, according to Litmus.
Automate this process to win newly registered customers and to re-engage your old ones.
Triggered emails, also known as transactional ones, are the emails that are triggered by the subscriber’s behavior or a special event.
In this article, we are willing to describe the 7 most popular types of triggered emails, show how to create them by using our newsletter email templates and provide the best trigger email examples for each case.

7 popular types of triggered emails

Of course, triggered based email marketing defines many more kinds of transactional emails. But we decided to combine them just into the 7 groups.

1. Confirmation emails

It’s too obvious that confirmation emails are supposed to confirm something. What they do confirm:

• subscription/registration;
• event registration;
• order and shipping;
• reservation.

Subscription confirmation emails are meant to notify the prospects that they have successfully subscribed or registered with your website. For subscription/registration, you should use double opt-in forms. The reason we use this option is to get only interested people in our products.

How to write subscription confirmation emails:

• mention your company name;
• ask to sign the Privacy Policy.

Registration confirmation emails are almost same as welcome emails in case they confirm registration with the site. But if it is about the registration for a special event, this is a completely different email.

How to write event registration confirmation emails:

Firstly, these messages should include:

• company name;
• event name;
• date, time;
• event brief description;
• further instructions.

And of course, all these emails should be followed by the reminder emails.

Order confirmation emails

In order to confirm your customer’s order or a purchase, we send out an order confirmation emails.

How to write order and shipping confirmation emails:

Besides all typical obligatory ingredients for trigger emails, order confirmation emails should mention:

• items ordered;
• availability of the items;
• total sum;
• approximate date of shipping/arrival;
• how to cancel the order if possible.

Reservation confirmation emails

Reservation, aka booking, emails are supposed to inform the customers that we are aware of their reservation. And we confirm the availability either of a hotel room or a table in a restaurant, etc.

How to write event registration emails:

First of all, these emails notify our consumers that we are able to fulfill their order.

Things to mention:

•  period of reservation;
•  place, town, country for reservation;
•  quantity of visitors;
•  date of arrival and departure, for hotels;
•  map/directions how to get there;
•  offer transfer from the airport.

When to send confirmation emails:

Send registration confirmation emails right away. Don’t let your customers wait and get nervous. As soon as they receive the confirmation of their registration or order email, they exhale and calm down. Especially, if they have already paid for the purchase.

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• @Mykyta Hryhorovych

  Исчезает кнопка "Visit Website" если проскролить вниз. Добавил видео. https://kanbanflow.s3.eu-west-1.amazonaws.com/board/9JHifDS/task/2023_03_31/102150719/bandicam%202023-03-31%2013-20-55-319.mp4?AWSAccessKeyId=AKIAI5BVCJBHP7S7MHEQ&Expires=1680259014&Signature=aQSGMWaEsvvT27qjO2vGIErG%2BSg%3D

  Возможно это связано с квадратом гугл аунтификации

•  

  Oleg Ponamarchuk3 April 2023 11:52

   

  @Mykyta Hryhorovych

  Кнопка налазит сверху на лейбл https://prnt.sc/48y29VygDerR

  Не знаю как это исправить, и как должно отображаться, лучше спросить у Ильи, потому что работа правильная

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