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Marketing is not only about selling but it's a very complex thing. Not only do we need to evoke desire in our customers to buy from us or register with our website, but also to escort them during the whole purchasing/registration process. This means we have to constantly keep in touch with our customers and inform them that we are aware of their actions on our site, be it order confirmation, order shipping confirmation, registration confirmation, etc.
Any of their actions should be followed by an appropriate confirmation email.
This is why we offer a few types of confirmation email templates that will be of great use for your business.
Confirmation email templates types that Stripo offers:
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order confirmation email templates;
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order shipping confirmation email templates;
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account verification email templates;
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payment confirmation email templates;
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customer info update confirmation email template.
Confirmation email design
As confirmation emails are transactional, the confirmation email design should be simple. But, certainly, it does not mean that plain text allowed only. Quite the opposite, they should be bright, of course, they should include your brand logo. If you like, you can add matching backgrounds. Sports brands may use photos of the equipment as backgrounds for entire emails.
Buttons
Any email template for confirmation must contain just one CTA button in order to not distract recipients. Stripo lets you build buttons of any shape.
When building emails, make sure to activate the "Support of Outlook" option to ensure the correct rendering of your CTA buttons across all versions of this email client.
Mobile version
Over 50% of emails are today opened on mobile devices. This is why we need to take care of how our HTML template for email verification looks on mobile devices.
Stripo lets you set different font sizes to all email elements for the mobile version of your newsletters.
The most important thing about the mobile view of your template for email verification is to enable full-width buttons — to make sure your CTA buttons will be noticeable and recipients will not miss it when trying to validate their email addresses.
Please find more information on how to optimize your emails for mobiles with Stripo in our "How to Create a Responsive Email Layout" blog post.
Automating email production
When building your order confirmation email templates or any other confirmation emails, you may save a large amount of time if building them with Stripo. As Stripo lets you store and reuse over and over again some content modules.
You build headers, footers, company contact information and save these elements to "Modules".
When starting a new email template for order confirmation, you just pull these modules into your template, insert the desired button and your email is ready to rock!
As we said, all the Stripo confirmation newsletter templates are fully responsive. Consequently, you do not need to worry about how your emails will render across numerous devices and email clients.
But please remember to preview them in our email testing tool prior to sending over to recipients to make sure your emails will look perfect in users' Inboxes.
Content of confirmation email templates
When working on an order confirmation email template, you should allow recipients to track their order shipment. In this case, you will need to make some slight changes to our HTML email template for order confirmation and add the tracking link in the appropriate CTA button. Remember to include the details of the order, and the delivery method, and date.
Email verification template should definitely contain the reason why you're reaching out, the name of your website, and the email address of the registrant. Make sure your verification email template also contains just one clear CTA button that calls to "confirm". It would be reasonable to also inform how often you are going to send promo, or digest emails to your subscribers.
Final thoughts
Stripo saves time on email production for its ready-to-use free confirmation email templates, but also for its personal content library where you can store modules, rows, containers, and even entire templates. Thus, now you do not need to build the same template samples every time you start a marketing campaign. Create email elements, save them to your personal content library. Edit them if needed, and use again and again just by pulling them into a new email template you are working with.
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