Black Friday Email Templates

Black Friday is a very awaited holiday for two reasons: 1) it means that Christmas is coming and 2) we all love sales. Oh yeah, we do…

And every email marketer’s duty is to make Black Friday newsletter templates as unique and appealing as possible. Because a few weeks prior to this holiday, our customers receive a whole lot of similar emails. Some recipients just close the messages, while some even delete them.

How can you make your newsletters unique? Simply by working on subject lines and Black Friday email design.

Black Friday subject lines

Quite often, subject lines convince recipients to either open our emails, or move them to trash.

Thus, we need to make them clear and encouraging. 

It would be a nice trick to mention in the subject line that you are about to offer free shipping or highlight the amount of the discount that you are going to offer.

Please find more ideas and best practices on how to make your subject lines effective in our blog post “Black Friday Campaigns”. 

Black Friday email design

Since this holiday is famous for its sales, you can build the templates accordingly.

Imagery

Pay close attention to the images and backgrounds you use. They should be of a high-quality and complement each other.

The brightest and the most noticeable element of all holiday emails is banner. Not only can you apply filters to banner images but also you can place copy over these images and wrap it in festive fonts.

Do it without leaving the tool.

Stripo also allows adding GIFs to your free Black Friday newsletter templates. You upload them the same way as you upload regular images.

Please avoid GIFs with three or more flashes per second. For more information on what GIFs are effective and which ones are safe and will not cause photosensitive epilepsy seizure, please refer to our blog post.

Interactivity for improving customer engagement

The more time recipients spend in your emails the better. 

Besides, Black Friday emails are all about the promo. And promo emails are meant to be engaging. 

Our Black Friday HTML email templates already contain some Interactive elements, like a carousel, embedded videos, and even AMP components to entertain your customers.

Please refer to our blog post to see how to build AMP emails with Stripo with no coding skills.

You can also apply image rollover effect to images and CSS-animation to buttons — this will help you make your emails more interactive. Besides, by using the former, you can even play games with customers.

For instance, you may suggest that they “search for promo code”.

Countdown timers

Proven — countdown timers in emails increase total revenue by 9%.

They are highly useful. You let customers know how soon the Black Friday sale ends.

It is very easy to add one to your emails with Stripo — you will only need to work on its design. 

Gmail promo annotations

As we said, subscribers receive hundreds of emails a day. During the Black Friday season, this number significantly increases.

To help your emails stand out in recipients’ inboxes on mobiles, you should add “Gmail promo annotation” — this feature helps you highlight the amount of the sale, the duration of your sale.

Easy to do it with Stripo. For more detailed information, please refer to our blog post. 

Final thoughts

Get inspired by our best examples. Use Stripo free Black Friday newsletter templates, implement your own brave ideas, and satisfy your customers with unusual emails.