AMP Email Templates

AMP4Emails is not only the last word in email marketing but also the new era of eCommerce emails.

Now that AMP has finally gone live, recipients can add items to cart, select and buy tickets, see your product items from different angles and even select a convenient time and confirm meetings right in emails.

By using our free AMP email templates, you will make your campaigns more effective, more functional, more compact and many other “mores”.

In this article on our blog, we enumerated requirements for AMP email template, and deep knowledge in HTML coding is on the list, too.

But what should you do if you are not an experienced coder? It’s rather expensive to hire one.

By using our email template with AMP support, that we’ve prepared for you, you will significantly reduce email production time.

So, for your convenience, we’ve prepared a few Gmail AMP templates with the following elements:

• Image carousel in AMP emails. It allows showcasing a few product items with the description in one screen or a few photos of the same product from different angles;
• AMP email template with accordion. It helps to deliver information, visually divided into categories for better and easier perception. Users on their own choose what piece of information to read first. How does it work? It looks like a real accordion — all info is grouped in blocks. By clicking on any of them, they get to see more details this section;
• Lightbox effect in AMP email templates. It allows displaying any product snippet fullscreen. In fact, the snippet fills the screen per your user's click. 

Below, we will tell you more about these features.

Image carousel in AMP email

Image carousel is meant to show a few product items in one screen. 

Why would you care to add AMP carousels in emails? - Users need to click the preview image or the arrow button to see the photo of the next product item. Such interaction increases CTOR. Besides, you play on recipient's curiosity.

How can you edit image carousel in this AMP email template?

 First of all, you will need to replace our images with yours, easy to do by sticking to recommendations from this guide. Then you will need to insert hyperlinks that will take recipients to respective pages on your site. And then you will only need to edit header and footer and replace the logo that we used in this template with yours. Or — this way is even easier — you just save the image carousel module to your personal content library and drop it in the email template you’ve already prepared for your future campaign.

Currently, AMP emails with carousel work on desktop devices only. But in the nearest future, it will be supported by Android and iOS.

AMP email template with accordion

Accordion allows you to deliver information in AMP emails as lists. When you click an item on the list, its content expands.

This example of AMP email with accordion shows that not only can you deliver information in lists, but also save precious space in emails.

How can you edit accordion in this AMP email template?

Same as with image carousel, you may customize this template in accordance with the goals of your current campaign. But in this particular case, you will have to cope with texts.

To edit accordion content, you need to:

• click this container in your email template to activate its settings;
• open the code editor above the template;

• replace our text with yours. It is written in white in the editor.

Currently, AMP emails with accordion work on desktop devices only. But in the nearest future, it will be supported by Android and iOS.

Either by storing these modules in your personal content library or by using our new AMP blocks available right in the Stripo drag-n-drop editor, you will build AMP email templates for Gmail in literally no time. And what is more important — with no coding skills!

Lightbox effect in AMP email templates

Lightbox allows zooming in the images of your product items. You just need to click an image, then it will be displayed full-screen.

You will not find many examples of AMP emails with the lightbox effect on the web, which makes it more desired for your newsletters. Get ahead of the game.

We strongly recommend that you let your users know they need to click an image to zoom it in as they might not be aware of this option yet.

How can you edit accordion in this AMP email template?

You upload, edit, add links to these images just like you always do to regular images for regular emails. 

Final thoughts

Once you're done working with your AMP template, please remember to preview and test it.

Then you need to export it to your ESP or download as AMP HTML file.

For more detailed information on how to build AMP emails with Stripo, please refer to our blog "How to" blog post.

Now that Accelerated Mobile Pages for Email are supported by Gmail, Mail.ru, and even Outlook has released its dev Preview of AMP for Email, we may now be assured - AMP emails will be highly demanded and extremely popular in email marketing in the future.

Today AMP for email is supported by desktop email clients. However, in the short-run, it will be supported by Gmail on Android and iOS.

We wish you the best of luck!