Pushing boundaries: How Stripo’s AI Image tool is transforming email design
GenAI is everywhere right now — from writing headlines to analyzing customer behavior. What once took hours of searching for the perfect image, tweaking designs, and switching between different tools can now be accomplished with just a few clicks.
— from writing headilines to analyzing customer behavior.
At Stripo, we’ve embraced this shift with AI Image. It allows you to create visuals directly within the email editor, eliminating the need to scroll through stock libraries or navigate various AI image generators. Whether you need a thumbnail or a quick supporting image, simply input a prompt and let GenAI take care of the rest.
But here’s the question — can AI-generated visuals fully replace traditional design assets? Are we at a point where marketers can ditch stock photos and design platforms altogether?
What Stripo’s AI Image tool can do today
Stripo’s AI Image tool is designed to streamline your email design process, making it faster and easier. There’s no complicated software. Simply input your requirements and let GenAI create them for you directly within the email editor.
Here are some things you can do with it:
- Generate unique images using powerful AI models like DALL-E, Gemini, and Stability. Whether you need a product shot, a seasonal visual, or a simple background, the tool is ready to deliver.
- Insert visuals directly into your email blocks. The AI Image tool works seamlessly across multiple elements:
- image blocks (think product shots or decorative visuals);
- banner blocks (for those eye-catching headers);
- video thumbnails (because first impressions count);
- AMP carousels (interactive slides with custom images);
- social icons (add a personalized touch).
- Depending on the AI model you choose, customize aspect ratios to fit your design perfectly, from square (1:1) to widescreen (16:9) and more.
- Boost accessibility with AI-generated alt text. This feature writes descriptive text for your images, making your emails friendlier for screen readers and improving SEO.
Why it matters:
- it saves time: You don’t need to switch between tools or browse through endless stock photo sites;
- it sparks creativity: When you’re stuck for ideas or just need something unique, AI can generate visuals that match your campaign’s style and tone.
In short, Stripo’s AI Image tool helps you complete tasks faster and with fewer steps.
Where AI Image generation meets its limits
As powerful as Stripo’s AI Image tool is, it’s not a complete replacement for traditional design tools — at least not yet. GenAI still has some limitations.
1. Contextual accuracy is a challenge
GenAI can generate stunning backgrounds, objects, or general visuals, but fine-tuning those images for specific contexts isn’t always seamless.
Let’s say you generate an image for a tech product, but instead of a smartphone, GenAI gives you something random, like a giraffe in a park. Sure, it’s creative — but not what you need. Right now, replacing or tweaking specific elements within a generated image requires extra steps outside the tool.
2. Complex banners with text elements? Not yet
If you need a banner with a background and text (such as a product price, discount offer, or call-to-action), AI currently generates only the background visuals. You will still need to manually add text using the Stripo editor or other software, which can disrupt the creative flow if you’re looking for a fully automated solution.
3. No consistency across image sets
Marketers often require need cohesive sets of images, such as a series of banners, product shots, or thumbnails that maintain the same style. GenAI currently creates images one at a time, which makes it tricky to ensure that all visuals in a campaign have a cohesive look.
So while AI image generation saves time and helps spark ideas, it’s not yet a complete replacement for human designers or design platforms in terms of precision and consistency throughout a campaign.
Challenges that shape our roadmap: What needs to evolve?
At Stripo, we’re constantly seeking ways to enhance our tools. While the AI Image tool already streamlines much of the design process, there are specific areas that we recognize require attention — and they are guiding our product improvements. Here’s what’s on our radar.
1. Image set generation: Creating cohesion across campaigns
Email campaigns rarely rely on just one image. You often need a set of visuals that complement each other in style — for example, a series of banners for a seasonal promotion or consistent product shots for a launch.
Right now:
AI currently generates only one image at a time, which makes it difficult to achieve a cohesive look across multiple assets.
What we need:
A solution that can generate sets of images with a shared theme, color palette, and design elements. This would assist marketers in maintaining visual consistency throughout their campaigns without the need for manual adjustments.
2. GenAI-powered banner creation with text: The missing link
Backgrounds are great, but banners need text. Think product prices, discounts, calls-to-action — all the details that drive engagement.
Right now:
GenAI handles the background, but adding text still requires manual work in Stripo’s editor.
Our vision:
Imagine AI not only generating the visual, but also blending in dynamic text overlays — perfectly styled and placed for your banner. One seamless process, and no switching between tools.
3. Scenario-based image editing: Making edits easier
Sometimes you have the perfect right design, but you need it for a different product or with a slight tweak.
Right now:
If you want to change the subject of an AI-generated image (for example, swap a product), you’d likely need to generate a new image from scratch.
What we envision:
Editable AI designs — where you could apply the same style or layout to different images without starting over. Think of it like having a template or script for image editing that you can reuse and adjust as needed.
4. AI-generated GIFs
Static images are great, but sometimes a little motion goes a long way. Simple animations like GIFs can catch the reader’s eye and boost engagement.
Why it’s tricky:
Creating GIFs for email has to account for:
- accessibility (animations shouldn’t overwhelm or distract);
- file size (keep it light so emails load fast);
- email client compatibility (not all clients handle animations the same way).
Why we need to explore:
Using AI to generate simple, optimized GIFs that meet these standards, adding motion without sacrificing performance.
Striking the balance: Where Stripo’s AI Image tool fits in the email design ecosystem
At Stripo, we don’t believe that GenAI should replace your favorite design tools like Canva or Photoshop. Instead, our AI Image tool is here to enhance your productivity, giving you a faster, easier way to incorporate visuals into your emails without disrupting your workflow.
Think of it as your creative assistant. It’s perfect for:
- drafting ideas when you’re not sure where to start;
- creating quick backgrounds or visual fillers;
- covering small design gaps without leaving the email editor.
Need a simple banner background? Done. Want to experiment with different visual directions before committing to a full design? The AI Image tool can help you get there faster.
And we’re not stopping there. Personalization is a big part of our vision. We aim to make it easy for marketers to generate visuals that fit their specific campaign goals — whether that’s matching a seasonal theme, reflecting a brand’s unique style, or highlighting particular products.
In short, Stripo’s AI Image isn’t meant to replace designers but to empower marketers with more flexibility and speed.
Looking ahead: How user feedback shapes our AI roadmap
One thing we’ve learned at Stripo is that listening to our users is key. Every request, suggestion, or pain point helps us build tools that actually make your work easier.
Many of the challenges we’ve discussed — such as generating cohesive image sets or editing GenAI visuals without starting over — originated directly from user feedback. These insights guide our product development roadmap.
Here’s what’s coming next for AI Image:
- AI-powered banner generation with text — no more switching back and forth between tools to add prices or CTAs. Let GenAI handle it all in one place;
- editable AI visuals — generate an image, tweak it, reuse the style. Simple, flexible, efficient.
But we know there’s more to do. That’s where you come in.
Tell us — what do you need from an AI Image tool?
Whether it’s something small or a big game-changer, your input helps shape the next generation of Stripo features.
Wrapping up
Stripo’s AI Image is already changing how marketers create emails, making design faster, easier, and more accessible. But we know that’s just the beginning.
Our commitment is to keep evolving this tool to address the actual challenges you face every day. Whether it’s improving image consistency across campaigns, seamlessly integrating text into banners, or making visuals editable, we’re focused on building features that make a difference.
The future of AI-powered email design is full of possibilities. And we want you to be part of it.
So go ahead — experiment with the AI Image tool, explore what it can do, and most importantly, share your feedback. Together, we can shape the next wave of email design.