How to Add and Use Custom Fonts with Stripo

On November 26th, we released a new option — now with Stripo.email, you can add custom fonts to projects in just a few clicks with no HTML skills needed. Why is that important?

It’s not a secret that a good copy complements the email design and convinces customers to make a purchase.
Make the text copy emotional. And by wrapping it in a font that matches the situation and the email design best, you make it noticeable, good-looking and appealing. Quite often, the web safe fonts are not enough.

In this case, you will need to deal with custom fonts.

Watch a short video that explains how to add custom fonts with Stripo.

Most ESPs and email builders offer only web-safe ones. While Stripo.email offers 4 sets of them:

The sets of fonts Stripo offers

Stripo offers 4 sets of fonts for your emails:

1. Standard/web-safe fonts

Arial, Comic Sans MS, Courier New, Georgia, Helvetica, Lucida Sans Unicode, Tahoma, Times New Roman, Trebuchet MS, Verdana are the most popular fonts, as they are widely used by websites and are correctly displayed by most email clients.

2. Non-standard fonts

These are the 10 fonts some professionals still argue whether they are web safe or not. But they are commonly used on the web. For example, Playfair Display is featured in almost 1.1 billion websites; it’s popular mostly in the USA and Western Europe.

Note: did you know that you can decrease the number of standard and non-standard fonts for your projects if you find some excessive?

In your account:

• go to the project settings;
• find standard/non-standard fonts tab;
• click the switch button to remove the font from your list.

3. Banner fonts

They are decorative and can be applicable to banners only, as any text you place over banners, will be considered an image element. Consequently, it will be correctly displayed on all devices, no matter which font you applied.

Stripo offers over 40 of them.

You see the list of these fonts, only when working with a caption over banners.

4. Custom fonts

With Stripo, you can add absolutely any font you like.

There are no limits to the number of custom fonts to add.

Once you install new fonts, apply them to the menu, texts — to all copies in emails except banners.

How to add a custom font to your project settings with Stripo:

Once again, I want to emphasize that this is a very simple process, as you don’t need to make any changes to the email’s HTML code. Another great news is that you don’t need to set the same new fonts for every email template you work with — you set them for entire projects. They are available on your list throughout all your campaigns within these projects.

First of all, you need to find the font you like the most. I loved the Great Vibes I found on Google.fonts. Not only provides Google with about 1,000 fonts but also offers popular pairings with them.

So, you need to select the font, then click the “plus” sign.

In a pop-up window copy the link — it is highlighted in the screenshot below.

In order to install it to your account with Stripo, you need to:

• at the top-right corner of your screen, click the account name;
• select “Organization settings”;

• to the left, you will see “Projects” — click on the tab;

• select the project you are going to enrich with a new font (I have only one);
• click the “Settings” button;

• scroll down to see the “Font management” paragraph;
• click the “Add custom font” button (I already have three custom fonts);

• in the pop-up form, name the font, insert the embed URL link and enter the font family specified by Google.

Note: for your convenience, we strongly recommend giving real names to the uploaded fonts.

Once you fill out all the fields correctly, click “connect”.

In the drop-down list of fonts, you’ll find the new ones.

How to use custom fonts

You are welcome to apply any font you like to text blocks and menus to make your emails vivid and unique. But be sure to test them for compatibility with the top email clients and various devices.

Note: if an email client does not support the font you’ve chosen, the client will replace it with a default one (most email clients have two default fonts).

Not only does Stripo strongly recommend you to test emails/fonts with Email on Acid or Litmus, but to send this email out to all your email addresses to see what your font looks like in reality.

For my test, I’ve chosen the Great Vibes font. Our email testing tool showed that most devices and email clients will replace the Great Vibes font with the default one Arial (if there’s no Arial in your OS, then Gmail applies Helvetica). But in fact, my custom font worked well in my Inbox.

(Email client — Apple Mail; OS — MacOS)

Email clients that support custom fonts in emails

There are only a few of them:

• Apple Mail;
• iOS Mail;
• Thunderbird;
• Outlook app for Android, iOS and Mac;
• Android native email app.

Note: Gmail app replaces customs fonts with similar supported ones.

When choosing a new font for emails, remember:

1. Only some email clients support web fonts;
2. Sans-serif fonts provide easier perception, and is more appropriate for formal texts and business newsletters;
3. It takes one longer to read a text written in serif, yet it works better for promo emails;
4. For HTML emails, 14 px is the best font size, yet for mobile devices, it is 16 px;
5. In order to make your emails accessible, avoid white backgrounds and center-aligned texts;
6. In your Stripo account, you can add new fonts and remove the ones you don’t use for particular projects.

Add to your account and use decorative fonts to spice up your email newsletter templates.